After last year’s debacle when Mistura was moved from its traditional location at the Costa Verde to a new venue in Rimac and postponed over two months just weeks before Peru’s largest food fair was supposed to start, it seemed that this year everything would return to normal.
Only in April Francis Allison, mayor of Lima’s district Magdalena del Mar, confirmed in an interview with the Peruvian daily Correo that the Mistura 2018 in its 11th edition would return to the Costa Verde of Magdalena del Mar; the corresponding agreement between his municipality and Apega, the Peruvian Gastronomy Association that organizes Mistura, was already signed.
It was further announced that the Mistura 2018 would be held around its traditional date in September 2018.
But since then radio silence from the organizers. No confirmation of the exact date, no program, no other details, nothing; inquiries were left unanswered.
Last night however, we received the first official announcement from Apega in months. The organizers informed that the Mistura 2018 will not be held in September; further details including exact date, venue, program, motto and participants will be announced in the coming weeks.
The reason given by Apega for postponing Latin America’s largest food fair once again is that Mistura has to be adjusted to the demands of its international franchise and is in the process of transformation. Mistura is reinvented which takes time and the collaboration of many parties.
Additionally, Apega informed that they are preparing a completely novel edition of Mistura which allows for a better and greater exposure of the values of Peruvian cuisine along with the incorporation of new trends in the world cuisine. They promised that these changes will consolidate Mistura as the most important food fair in Latin America and make all Peruvians proud.
So, nice words for disappointed fans. It seems we once again just have to wait and see when and with what the organizers come up. As the 2017 Mistura chaos resulted in a 23% drop in visitor numbers - only 302,000 enjoyed Mistura 2017, from which just 10% were foreign guests – Mistura is in dire need of some reorganization and probably even some reinvention.
As soon we get more info about Mistura 2018, we will update this article.