During the “Kantar Talks 2019: How to grow in competitive times?” held last week in Lima, Kantar Millward Brown, a multinational market research company focused on advertising effectiveness, strategic communication, media and brand equity research, unveiled their annual list of the Top 20 Most Valuable Peruvian Brands 2019.
And while the rich and beautiful in Peru increasingly choose international brands, the average Peruvian still prefers to buy and use local products that reflect Peruvian values and traditions and represents the Peruvian spirit and pride.
As in previous years the list of the 2019 Top 20 Most Valuable Peruvian Brands consists of companies in the area of beer, banks and shopping complemented by some foodstuff and cement with Cristal once again at the top.
BrandZ Top 20 Most Valuable Peruvian Brands 2019
- Cristal: a Peruvian beer produced by Peru’s largest beer company Backus (subsidiary of SAB Miller)
- BCP (Banco de Credito): one of Peru’s largest banks with a huge presence across the country, popular mostly with middle and upper-class Peruvians and companies
- Pilsen Callao: the first Peruvian beer (created 1863), as well produced by Backus
- Interbank: as well one of the largest banks in the country with a large lower and middle-income customer base
- Inka Cola: the famous Peruvian yellow soft drink that is more popular in the country than Coca Cola; that’s probably the reason Coca Cola bought a decent share of the Lindley Corporation that produces Inka Cola
- Cusqueña: another Peruvian beer produced by Backus
- Realplaza: a shopping mall chain based in Lima with presence in many other Peruvian cities; owned by Interbank
- Pacifico: the leading insurance company in Peru which just like BCP is part of Credicorp, the largest financial group in Peru
- Pilsen Trujillo: the fourth beer on this list originating in northern Peru, today as well produced by Backus
- PlazaVea: a Peruvian supermarket and hypermarket chain with over 80 stores across the country; as well part of the Interbank Group
- Cemento Sol: the most popular and reliable cement in Peru widely used by commercial and private builders across the country; owned by Unacem (Unión Andina de Cementos)
- D’Onofrio: Peru’s leading ice cream brand and popular producer of chocolates, cookies and candies; founded by Italian immigrant Pedro D’Onofrio in 1897, today part of Nestle
- Metro: a supermarket chain in Peru with 70 stores across the country; it is part of Chilean Cencosud, one of the biggest retailers in Latin America.
- Gloria: iconic Peruvian brand and market leader in all sorts of dairy products in Peru including the highly popular evaporated milk, yoghurts, UHT, cheese, cream and lately as well juices
- Inkafarma: the largest pharmacy chain in Peru belonging to the Interbank Group
- MiBanco: the bank in Peru for micro / small businesses and entrepreneurs; subsidiary of BCP
- Arequipeña: another Peruvian beer originating in the southern city of Arequipa; today the Pilsen is produced by Backus
- Sublime: the favorite chocolate of Peruvians; the brand was created by Antonio D’Onofrio, son of Pedro D’Onofrio, in 1924, today part of Nestle
- Cemento Andino: the second cement company on this list that just like above mentioned Cemento Sol belongs to Unacem
- Don Vittorio: probably the most popular pasta in Peru which belongs to Alicorp, Peru’s largest consumer goods company