After many promises and as much delays the largest American retailer of women's lingerie and one of the most sought after designers and manufacturers of womenswear and beauty products finally arrived in Peru.
The new Victoria’s Secret store, that opened over the weekend, is located in the Jockey Plaza Shopping Center in Lima’s district Surco; but not as one might expect at the Jockey Plaza Boulevard, where all the famous fashion labels can be found, but rather inside the main shopping mall on the first floor.
Representatives of Victoria’s Secret explained that the new shop in Lima is a so called “Full Assortment” store focusing at the moment only on the top selling beauty products and accessories including perfumes, creams and lingerie that the brand has to offer.
And now that Victoria’s Secret finally made it to Peru, the company plans to expand. Already by the end of this year a second store is scheduled to open in Miraflores shopping mall Larcomar and more Victoria’s Secret shops are planned in other Peruvian cities in the coming years.